iVvy Gets Ready to Dazzle at ROC Americas 2019

Posted on 22 August 2019

Minneapolis, Minnesota (June 6, 2019) – iVvy Inc., the leading Venue Management Software company, today announced they will be exhibiting their award-winning technology at the 2019 Revenue Optimization Conference (ROC) in Minneapolis. ROC, organized by the Hospitality Sales and Marketing Association International (HSMAI), will take place on June 18–19, and is co-located with HITEC 2019. The event is the world’s largest gathering of revenue professionals in the travel industry with more than 650 in attendance.

“iVvy is solving some of the longest-standing pain points for hoteliers, and changes the paradigm in hotel groups and events bookings,” Lauren Hall, the company’s CEO explains. “With the right digital strategy and the most innovative sales and catering system in place, hotels can attract a whole new level of group or catering business to their property. We’re thrilled to be heading back to ROC to meet with industry leaders and showcase iVvy’s next wave of game-changing solutions.”

Hall co-founded iVvy in 2009 with the intention to finally empower a process that, despite offering a wealth of revenue opportunity for hotels, had been largely neglected and restricted within broken, manual legacy systems. After identifying the problem, Hall and her co-founder James Greig had a clear vision for the solution. A solution which allowed hotels and event planners alike to ditch the spreadsheets and manual processes, for something efficient and concurrent with industry demand.

The iVvy venue management sales and catering solution is the most advanced on the market today and offers hotels and venues of all sizes the ability to drive revenue while reducing capital costs. As the only fully integrated venue management platform to streamline the online group booking and RFP process, iVvy automates in-house inefficiencies and has transformed what was previously a six-week, fragmented process down to six minutes. With over 12,000 satisfied users across 13 countries, iVvy is in continued demand as it looks to broaden its expansion in markets across North America, Asia, UK, and South Africa. The company’s highly innovative software is used by some of the world’s most successful hotels and casinos, travel companies, governments, universities, and nonprofit to reduce costs and increase sales.

ROC attendees and media are invited to meet with the iVvy team and view live demos at their stand on the ROC floor. For more information about iVvy, please visit


About iVvy

iVvy offers meeting planners the ability to search, compare, book and pay for function space, catering and group accommodations online, 24/7. By providing conference centers, hotels, restaurants and cruise lines with an integrated revenue management and distribution platform, iVvy equips Hotel Operators with the tools they need to manage inquiries on any device, anywhere. With enhanced reporting and analytics, Hotels are provided with greater visibility over their business so they can yield their group rooms, meetings & event spaces to maximize revenue.

With offices in 5 countries and a global team providing support 24 hours a day, iVvy’s groundbreaking, cloud-based software offers scalable solutions that tackle core issues faced by the travel, MICE and events industry, and continues to service the world’s leading hospitality groups, major corporations, travel companies, government offices, associations, universities and nonprofits.